eAnalytics Features

eAnalytics Product Features

License Model

  • AGPL V3 Open Source  Licence
  • No license-fee for system usage
  • Source code is free available
  • Source code can be modified

Data Privacy

  • IP address truncation  in measurement process (configurable)
  • In-house solution (data is not stored and processed somewhere and somehow)
  • "Don't track"-button support


  • Mulit-Server (optional: separation of tag server and analytics server)
  • Multi-Domain
  • Multi-Language
  • Multi-Marketing Channels
  • Multi-Adwords Acounts
  • Multi-Twitter Accounts
  • Multi-Data-Sources

Data Sources

  • Page tagging data (incl. business events)
  • Google AdWords
  • Twitter
  • General reference data (search engines, IP-Geo mapping, WURFL)
  • Company-specific reference data (campaigns, search terms, Twitter accounts,..)


  • 55 interactive reports with graphical visualization
  • Query and Display Filter
  • Custom metrics
  • Hierachical and dynamical grouping
  • Save function for modified and new reports


  • 10 pre-configured dashboard
  • User-defined dashboards
  • Independent time period selection for dashboard elements
  • Large set of widgets available
  • Save function for new and modified dashboards


  • In-house solution (SaS solution possible)
  • System components can be installed on different servers (for performance and security reasons)
  • Scheduler included

User Interface

  • User-specific configuration
  • Multi-language support (English and German pre-installed)
  • Integrated user management
  • Runs with any browser that includes a Flash-plugin
  • Export function (PDF, CSV, clip board)

Data processing

  • Near-real time
  • Event data processing
  • Automatic currency conversion on data load
  • Process monitoring


  • Two different support levels available via support contract



Demo system

  • eAnalytics demo website (view access only)
  • Virtual machine image (no access restriction, demo-shop included)