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License Model
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- AGPL V3 Open Source Licence
- No license-fee for system usage
- Source code is free available
- Source code can be modified
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Data Privacy
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- IP address truncation in measurement process (configurable)
- In-house solution (data is not stored and processed somewhere and somehow)
- "Don't track"-button support
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Multi
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- Mulit-Server (optional: separation of tag server and analytics server)
- Multi-Domain
- Multi-Language
- Multi-Marketing Channels
- Multi-Adwords Acounts
- Multi-Twitter Accounts
- Multi-Data-Sources
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Data Sources
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- Page tagging data (incl. business events)
- Google AdWords
- Twitter
- General reference data (search engines, IP-Geo mapping, WURFL)
- Company-specific reference data (campaigns, search terms, Twitter accounts,..)
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Reports
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- 55 interactive reports with graphical visualization
- Query and Display Filter
- Custom metrics
- Hierachical and dynamical grouping
- Save function for modified and new reports
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Dashboards
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- 10 pre-configured dashboard
- User-defined dashboards
- Independent time period selection for dashboard elements
- Large set of widgets available
- Save function for new and modified dashboards
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Architecture
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- In-house solution (SaS solution possible)
- System components can be installed on different servers (for performance and security reasons)
- Scheduler included
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User Interface
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- User-specific configuration
- Multi-language support (English and German pre-installed)
- Integrated user management
- Runs with any browser that includes a Flash-plugin
- Export function (PDF, CSV, clip board)
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Data processing
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- Near-real time
- Event data processing
- Automatic currency conversion on data load
- Process monitoring
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Support
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- Two different support levels available via support contract
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Consulting
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Training
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Demo system
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- eAnalytics demo website (view access only)
- Virtual machine image (no access restriction, demo-shop included)
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