How does eAnalytics differ from other non commercial web analytic tools?

Published in General, eAnalytics, Data Warehousing, Webanalytics on 09/11 at 15:17 No comments

One of the most frequently asked questions at the dmexco (the digital marketing exposition and conference) in Cologne was: What is the main difference to Piwik or Google Analytics?This post summarizes a few features which describe the difference from eAnalytics to other non commercial products for web analytics.

eAnalytics auf der dmexco 21.-22.9.2011

Published in Events, General on 09/11 at 13:30 No comments
eAnalytics at dmexco 2011

Die neue Open Source Lösung eAnalytics von EXAConsult richtet sich an Unternehmen, die eine zukunftssichere Webanalyse Lösung suchen. Die Zeiten der Insellösungen im Bereich der Webanalyse sind gezählt. Erforderlich sind in Zukunft nicht nur schicke Dashboards und Kennzahlenberichte, sondern auch eine enge Integration in die existierende Business Infrastruktur. Detaildaten aus der Webanalyse sind erforderlich, um CRM Systeme automatisiert so zu steuern, dass ein Maximum an Effektivität und Effizienz erreicht wird. In diesem Prozess spielen auch Data Mining Prozesse eine Rolle, die...

@All web analysts out there!

Published in General, Press reviews on 08/11 at 17:11 No comments

The online privacy of internet users gets more and more important. There is a new EU law for protecting the personal information of the users. Following the enforcement of this law web analytics has to change or will die. Dying is not a solution because everyone in the web community knows how important web analytics is for optimizing web pages, e-commerce shops and even products and product promotions.