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More than 360 features and scopes get recorded and 420 points could be possible. All professional web analytic tools are ranked by the achieved points. So, the first three ranks are Adobe with SiteCatalyst 15, Webtrends with Webtrends Analytics 10 and Webtreck with Webtreck Q3.
Next to the commercial web analytic solutions are also open source products (e.g. eAnalytics or Piwik) and products without license fees (e.g. Google Analytics) in the IdealObserver ranking. The leader of all free web analytic products is eAnalytics.
In total eAnalytics is on rank number 14. So, 13 tools are ranked better than eAnalytics and more than 80 tools did not reached as much points as eAnalytics. eAnalytics is the best ranked web analytic tool without license fees in the IdealObserver ranking, which is an independent ranking.
Regarding data security eAnalytics reached more points than SiteCatalyst 15 (rank 1) and Webtrends Analytics 10 (rank 2). The main reason for the high ranking in the security category is the in-house solution. All other featured which provide the clients to store the web analytic data in compliance to the security law you find in this blog post.
]]>The eAnalytics team had a stand at the digital exposition and conference dmexco in cologne. After two exciting and interesting days, the eAnalytics team had a lot of new contacts, new ideas and inspirations.
Punctual to the dmexco exhibition, the eAnalytics team launched a new version of the open source web analytics tool with some updates and improvements – eAnalytics 0.91.
The traffic on the eAnalytics homepage in the first two month was not bad: in total more than 3.000 visits and more than 10.000 page views until the end of October 2011with nearly 700 successful events (like document download, video streams or source code downloads). The September – the dmexco month – was the best one: The average number of daily unique user is in September 80% higher than in the following month.
Most of the visitors come directly to the eAnalytics homepage (41%). The direct customers are the segment with highest conversion to a defined success event. Customers coming from a display campaign or search advertising (in total 51% of all visitors) have a high bounce rate. Maybe these visitors expect something else when they clicked on the advertising.
So, the eAnalytics team has two to dos: find out what visitors expect and create a landing page. Visitors which come from SEO, social media or direct to the web site, have the lowest bounce rate. This result was expected: visitors from social media are fans or followers of eAnalytics because they are interested in web analytics or open source products. The SEO visitors have also a high interest to web analytics and web analytic tools because they used a search engine and clicked on a search engine result to land on the eAnalytics homepage. That is why these visitors do not bounce directly – they have an intention.
The open source code of eAnalytics can be downloaded on the eAnalytics homepage or on sourceforge.net. In the last two month there was 39 downloads on these to web sites: 20 downloads from the eAnalytics homepage and 19 from the sourceforge with France and Germany as the top download countries.
One of the important things of an open source product is the community. Learn from the experience of other users and talk about best practices will help everyone to use an open source web analytics product. That is why eAnalytics is interested in to have an own community over a few platforms.
During two months eAnalytics published 6 blog posts on the own blog about eAnalytics features, data privacy and the advantages to use the open source product for web analytics.
32 people from the web analytics and open source community follow eAnalytics on Twitter and read and retweet the eAnalytics Tweets. Since launch, 93% of all tweets were retweeted by the followers.
On Facebook are 65 people fans of the open source web analytic product. The fans get continuous updates about news, new features and can contact the eAnalytics team directly. Currently 19 fans of eAnalytics are talking about eAnalytics on Facebook.
In Xing and LinkedIn are user groups available. These groups are platforms for all eAnalytics users to post their experience, ask questions, and share best practices and network with other eAnalytics user. The eAnalytics team moderates these groups and publishes news, advices, recommendations and event information.
It seems that the last two months for eAnalytics was not too bad. eAnalytics is looking forward to the next couple of months and will post soon some more interesting statistics.
]]>This post summarizes a few features which describe the difference from eAnalytics to other non commercial products for web analytics.
Integrated solution:
eAnalytics is more than a web analytic tool. eAnalytics is an integrated solution that means you can integrate eAnalytics into existing (or new) systems like CRM systems or CMS and use the web data for optimizing your campaigns. Also so way around is possible: to integrate offline date e.g. from your DWH or BI system into eAnalytics. For example use customer values and retours for you web analytics. There is no limit for integration, so you can analyze your offline data from your DWH with eAnalytics.
Data warehouse oriented solution:
All data are stored in a MySQL data base - in compliance to the data privacy law. It is possible to create customized reports based on the data base. In every eAnalytics report are filters available: reports for a specific customer groups for real-time and past usage are possible.
Custom metrics can be calculated very easy.
With eAnalytics the product-related success of banner and teaser can be measured – and I do not mean only the click through, I mean the real product conversion. It is possible to track whether the visitors buy the promoted product from the banner s/he clicked on. It is tracked automatically with the ad space tagging and without any workaround process.
E-commerce tracking:
A lot of e-commerce KPIs can be captured with eAnalytics. One really useful feature is the preferred category. This feature provides the preferred category from your visitors based on your predefined rules. You define rules and set values for different events, e.g. “product view” gets the value 1 and “add to basket” get the value 3. For example: “product views” of product in different categories have the same value (e.g. 1). If customers viewed more products in category A than in category B, than A is the preferred category (this is the simple version). The event “add a product to the basket” has a higher value (e.g. 3) than a “product view” (e.g. 1). That means for one product from category B in the basket and two product views in category A, the preferred category is B.
You can create your own rules for your categories based on your content.
The preferred category is stored in the data base and can be used real-time for personalized promotions, e.g. show visitors products from their preferred category in the teaser or banner.
Give it a try: This feature is implemented in the test shop TastyGarden. The 3rd teaser on the homepage shows the preferred category. To get a preferred category you have to generate some clicks in the TastyGarden shop. Please notice the data from the test shop are processed every 5 minutes and after the processing a product from your preferred product category will be displayed in the 3rd teaser. With your expired session the cookie with your preferred category will be deleted.
Process reporting:
Buying a product, subscribe to the newsletter or create an user login can be a process. To understand your visitor and for optimizing the user experience for your page, it is interesting to know how the visitor’s behavior is in such processes. For this it is necessary to set events on the different steps in the process on your page and every step gets tracked. In the frontend the process can be displayed in funnels.
Data sources
As in a lot of other web analytic solution the page tagging is the base for eAnalytics. Additional the data from Google Adword and Twitter (e.g. Tweets, hash tag information or account changes) runs into the data base and can be used for web analytics.
Internal search:
The internal search on your page can be tracked – including the search requests, the number of results, the number of displayed results, the number of result pages and a lot more internal search KPIs.
These are only a few features of the open source product eAnalytics, which eAnalytics differs from other non commercial web analytic products.Do you think so? What are your favorite features? Check out the eAnalytics demo and tell us how do you think about eAnalytics?]]>